GA4, also known as Google Analytics 4

GA4, also known as Google Analytics 4, is the latest version of Google’s web analytics platform. It comes with several new features and enhancements compared to its predecessor, Universal Analytics. Here are some key features of GA4:

Key features of Google Analytics 4

1. Event-Based Data Model: GA4 uses an event-based data model instead of the traditional pageview-based model. It focuses on capturing user interactions, such as clicks, video views, downloads, and form submissions, as events. This allows for more flexibility in tracking user behavior across different devices and platforms.
2. Enhanced Cross-Platform Tracking: GA4 provides better tracking capabilities across multiple platforms, including websites, mobile apps, and even offline data sources. It offers a unified view of user interactions across these platforms, allowing you to analyze and understand user behavior more comprehensively.
3. AI-Powered Insights: GA4 leverages Google’s machine-learning capabilities to provide more meaningful insights and predictions. It automatically generates insights about user behavior trends, churn probability, revenue forecasting, and more. These AI-powered insights can help you make data-driven decisions and optimize your marketing strategies.
4. Customer Lifecycle Analysis: With GA4, you can analyze the entire customer lifecycle, from acquisition to conversion and retention. It introduces the concept of user lifecycle reporting, where you can track and analyze user engagement and conversion events throughout their journey. This enables you to understand the effectiveness of your marketing efforts at each stage of the customer lifecycle.
5. Enhanced Data Controls and Privacy: GA4 emphasizes user privacy and data control. It provides more options for customization and configuration of data collection, allowing you to specify which events to track and which data to collect. GA4 also supports the measurement of consented user data, ensuring compliance with privacy regulations such as GDPR and CCPA.
6. Simplified Reporting Interface: The reporting interface in GA4 has been redesigned to be more user-friendly and intuitive. It offers a streamlined navigation structure and introduces a new set of analysis tools, including exploration reports, funnel analysis, and predictive metrics. These enhancements make it easier to access and interpret your data.
7. Custom Analysis: GA4 introduces the Custom Analysis feature, which allows you to create custom reports and segments based on your specific business needs. You can apply multiple dimensions and metrics, perform advanced analysis, and visualize the data in different ways to gain deeper insights.

These are some of the prominent new features of Google Analytics 4. It is important to note that GA4 represents a significant shift from Universal Analytics, and it may require adjustments to your tracking implementation and reporting strategies. Hurry you only have till July 1st and then your history will be gone. If you are one of our marketing clients no need to worry.